From first thought. To final delivery.

A connected production process, shaped around the format, audience and technical needs of your campaign.

01 / From first thought

01 / Strategy

We start with your brand, audience, campaign objectives and delivery requirements. The brief gives the creative and production teams a shared direction.

Mimic creative team
02 / From first thought

02 / Concept

Ideas develop into scripts, visual references and storyboards. For digital characters and VFX, this includes the look, movement and role of the assets in the story.

Digital character and wireframe visualization
03 / From first thought

03 / Pre-production

Casting, scheduling, shot planning and technical preparation establish what the production needs before cameras or capture systems start recording.

Mimic camera array prepared for capture
04 / From first thought

04 / Production

Filming, motion capture, scanning and digital asset creation bring the approved idea into production.

Facial performance capture equipment
05 / From first thought

05 / Post-production

Editing, animation, compositing, colour grading and sound design bring the film and its elements together.

Textured Valentino product assets
06 / From first thought

06 / Localization

Language, voiceover and visual adjustments adapt content to the audiences and markets in the brief.

Interactive digital avatar presentation
07 / From first thought

07 / Delivery

Final versions are prepared for the agreed television, social, digital and campaign formats.

Vodafone campaign displayed on a large outdoor screen
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A first thought, a full brief, or a question.

info@mimicadvertising.com+49 (0)30 466 05 444