3D product animation. Make the product move.
Turn a product brief into a planned animated sequence. Mimic Advertising scopes the product assets, camera movement, lighting and finishing needed for launch films, demonstrations and campaign cutdowns. Start with what the viewer needs to see: a material, a mechanism, a feature or the way the product moves.
Show the feature that matters
A product animation should make a particular detail clear. The sequence might reveal a surface, show how parts connect or move around a silhouette that is hard to explain in a still image. Send the treatment or shot list, product references and intended audience before committing to the number of shots.
Agree the duration, aspect ratios and placements early. A hero film, a looping product view and several short social edits have different framing and pacing needs. Plan the versions around the campaign rather than assuming a single render can serve every placement.
Create the product model first
Approve the asset before the final frames
Supply CAD files, scans or a model where available, together with approved dimensions, colour and material references. If a new asset is needed, separate model and texture approval from motion approval. Changes to geometry can affect later lighting and animation work.
Review an animatic or low-detail motion pass before final rendering. Confirm camera movement, product articulation, timing and the parts of the image that must match a physical reference. Any labels, packaging and brand marks need an approved source.
Explore CGI and 3D productionRead the product animation guideProduct-asset work behind the images
Mimic Productions' Valentino contribution comprised scanning, modelling and texturing of bags for Sucuk und Bratwurst. For Balmain, the published project records modelling and texturing of the 1945 bag. These are examples of product-asset craft that can feed an animation pipeline.
Those credits describe the asset work, not delivery of every final campaign frame. The animation, rendering and finishing required for your sequence are defined in its own brief. Use the project pages to review the documented contribution.
Valentino product assets and creditsBalmain modelling and texturing
Define the final handoff
Specify whether you need finished shots, rendered elements, source assets or a combination. Include resolution, frame rate, colour workflow, backgrounds and any partner pipeline requirements. Identify who approves product accuracy, motion and the final edit.
Send the asset list, references, treatment and delivery schedule to the Potsdam studio. US and UK campaign teams should include their review time zone. Scope, production dates and any additional sound or editing work are confirmed against the brief.
See the production processDiscuss a product animation briefFrequently asked questions
01Can you animate an existing product model?
Share the model, textures and usage rights for review. Geometry, materials and any required articulation must suit the planned shots; preparation or rebuilding may be needed.
02Is product modelling included?
It can be scoped with the animation or supplied as a separate asset stage. A model-and-texture package and a finished animation are different deliverables, so identify which one you need.
03What determines the cost and schedule?
Shot count, duration, asset condition, material detail, movement, output versions and approval stages all affect the scope. Send the brief for an estimate instead of applying a fixed price to every product.
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