01
Fur and character detail
Mimic refined the body groom, whiskers and jacket collar, alongside the character’s materials. Lighting tests checked how the fur and ears read in different shots.
SAMSUNG Meet Willow.
Samsung / Willow
Project details
- Release
- 2023
- Brand
- Samsung
- Client / creative partner
- Kingdom of Something
- Production contribution
- Mimic Productions
- Services
- Character creation, modeling, grooming, keyframe animation, look development, rendering
01 / Overview
Samsung / Willow
Willow is a stylised rabbit created for a Samsung commercial with Kingdom of Something. Mimic Productions helped develop the character’s form, fur and performance, combining animal features with human-like expressions and gestures.
The work ran from modeling and grooming through animation and rendering. Prop interactions, including a phone and envelopes, gave Willow specific actions to perform within the commercial.
02 / The work
Mimic’s contribution.
02
A performance with personality
Keyframe animation balanced rabbit traits with human gestures. Rig refinements and animation adjustments supported movement in the limbs and jacket, with attention to timing and arm arcs.
03
Look development and delivery
The team tested lighting and HDRI variations with Kingdom of Something, then delivered rendered sequences and shot revisions for the final edit.
Samsung / Willow
Project reference
Project context and production credits from Mimic’s published portfolio.
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