ETISALAT Expression for a digital character.

Etisalat / Robot performance

Etisalat robot on a stage surrounded by digital screens
Project details
Brand
Etisalat
Client
UPP.cz
Production
Big Kahuna Films
Agency
IMPACT BBDO
Mimic contribution
Character rigging and animation
01 / Overview

Etisalat / Robot performance

Mimic Productions contributed rigging and animation to an Etisalat advertising campaign through UPP.cz. The film pairs a futuristic robot performance with live-action scenes and illuminated digital screens.

The character appears on a theatrical stage before the film moves into a wider connected world. Mimic’s role covered the controls used to pose the robot and the animation that turns those poses into an on-screen performance.

02 / The work

Mimic’s contribution.

Robot entrance in the Etisalat campaign
Etisalat / Robot performance / 01
01

Character rigging

Rigging supplied the controls needed to pose and animate the digital character. This technical work supported the robot’s performance within the wider production.

Robot performing on an illuminated Etisalat stage
Etisalat / Robot performance / 02
02

Character animation

Animation contributed timing, gestures and movement. The project stills show that contribution in the context of the finished film, from the entrance to the robot’s stage performance.

Close view of the Etisalat robot gesturing
Etisalat / Robot performance / 03
03

Working within the production

Mimic delivered rigging and animation through UPP.cz. Big Kahuna Films and IMPACT BBDO are credited as production and agency partners.

Project reference

Project context and production credits from Mimic’s published portfolio.

View the original project reference
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