01
Movement as production material
Motion capture records a performer’s movement as data. Animation then gives that movement a place within a character performance and the timing of a finished sequence.
SWATCH Performance, translated into motion.
Swatch / Character performance
Project details
- Brand
- Swatch
- Production contribution
- Mimic Productions
- Services
- Motion capture, animation
01 / Overview
Swatch / Character performance
Mimic’s Swatch portfolio project combines motion capture and animation for a 3D robot. Recorded movement provides the starting point for a digital character performance in a brand campaign.
Mimic Productions includes Swatch among the advertising collaborations supported by its motion capture and animation work. The project connects physical performance with a character that exists on screen.
02 / The work
Mimic’s contribution.
02
A digital character for a brand
The robot gives the Swatch project a character-led visual approach. Mimic’s credited contribution covers motion capture and animation, connecting recorded performance with the digital asset.
Project reference
Project context and production credits from Mimic’s published portfolio.
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