01
Building the digital double
Modeling and texturing established Campbell’s likeness. The character needed to remain recognisable as it moved into a setting designed entirely for the campaign.
BURBERRY Monogram in a digital world.
Burberry / Monogram
Project details
- Release
- 2021
- Brand / client
- Burberry
- Creative partner
- Frederik Heyman
- Talent
- Naomi Campbell
- Production contribution
- Mimic Productions
- Services
- Digital double, modeling, texturing, rigging, shading, cloth simulation
01 / Overview
Burberry / Monogram
Mimic Productions created a digital double of Naomi Campbell for Burberry’s Monogram 2021 campaign with Frederik Heyman. The asset connected a recognisable fashion figure with the campaign’s constructed digital world.
The contribution included modeling, texturing, rigging, shading and cloth simulation. Mimic prepared the character for the creative partner’s downstream animation and campaign production.
02 / The work
Mimic’s contribution.
02
Preparing for animation
Rigging made the asset ready for posing and movement in the partner’s workflow. This separates Mimic’s character contribution from the broader creative direction and final campaign production.
03
Clothing and surface appearance
Shading and cloth simulation supported the digital character’s materials and wardrobe, keeping the fashion detail central to the asset.
Project reference
Project context and production credits from Mimic’s published portfolio.
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