01
A familiar face, a new performance
The character needed to retain the features that make Mona Lisa recognisable while supporting movement beyond the original painting. Digital character work provided the foundation for that translation.
MONA LISA An icon, brought into motion.
Wolford / Mona Lisa
Project details
- Release
- 2020
- Brand
- Wolford
- Client / agency
- Wolford / DDB
- Production contribution
- Mimic Productions
- Services
- Character creation, motion capture, face replacement, animation, rendering and compositing
01 / Overview
Wolford / Mona Lisa
For Wolford’s New Season campaign, Mona Lisa became an animated digital character. Mimic Productions worked with Wolford and DDB to translate the familiar face into a contemporary fashion performance.
The work connected character creation with motion capture, face replacement and animation. Rendering, shading and compositing helped bring the character into the campaign’s final visual setting.
02 / The work
Mimic’s contribution.
02
Connecting capture and animation
Motion capture supplied performance information for the digital character. Animation and face replacement connected that movement with the recreated likeness.
03
Finishing for fashion
Rendering, shading and compositing formed part of Mimic’s contribution, bringing the character and the campaign imagery together.
Project reference
Project context and production credits from Mimic’s published portfolio.
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