01
Capturing more than a neutral pose
The production called for scanning in varied positions. Capturing the subject, clothing and accessories together preserved their relationship within each pose.
MCM Fashion enters the Techno Jungle.
MCM / Techno Jungle
Project details
- Release
- 2021
- Brand / client
- MCM Worldwide
- Campaign
- Spring / Summer 2021
- Production contribution
- Mimic Productions
- Services
- 3D scanning, digital doubles, data cleanup
01 / Overview
MCM / Techno Jungle
MCM’s Spring / Summer 2021 Techno Jungle campaign brought fashion into virtual environments. Mimic Productions contributed 3D scanning and digital double work, capturing models, garments and accessories for the campaign.
The capture included unconventional poses, including subjects lying down. The resulting scan data was cleaned and prepared for use in the campaign’s digital production workflow.
02 / The work
Mimic’s contribution.
02
From scan to usable data
Data cleanup prepared the captures for further digital production. This stage helped turn the physical scanning session into assets the campaign team could use.
03
Fashion in a virtual setting
Digital doubles allowed the campaign to place models and products in environments beyond the scanning studio. Mimic supplied the capture and preparation contribution within that larger visual concept.
Project reference
Project context and production credits from Mimic’s published portfolio.
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