01
Recreating a recognisable Santa
The digital character needed to preserve the face, beard and costume associated with Coca-Cola’s Santa. Look development and grooming shaped the character’s appearance on screen.
COCA-COLA A familiar Santa. A new conversation.
Coca-Cola / Talk to Santa
Project details
- Release
- 2024
- Brand
- The Coca-Cola Company
- Creative partner
- Accenture
- Production contribution
- Mimic Productions
- Campaign
- Create Real Magic 2024
- Services
- Digital Santa, look development, grooming, rendering, asset optimization
01 / Overview
Coca-Cola / Talk to Santa
Coca-Cola’s Talk to Santa experience invited people to speak with an AI-powered Santa and create personalised festive snow globes. Mimic Productions contributed the digital Santa to the Create Real Magic 2024 campaign.
The character drew on Coca-Cola’s familiar Sundblom Santa. Mimic developed the likeness and materials, then prepared the asset to support the real-time experience delivered with Accenture and the wider technology team.
02 / The work
Mimic’s contribution.
02
Preparing for an interactive experience
Mimic’s work included rendering and asset packaging for the campaign’s real-time pipeline. Character optimization helped the asset move from a visual production workflow into an interactive setting.
03
One character across campaign formats
The campaign appeared on web and mobile and in out-of-home displays, including Piccadilly Lights. Mimic supplied the character contribution within this wider experience.
Project reference
Project context and production credits from Mimic’s published portfolio.
View the original project referenceHave a related brief?
Tell us about the character, product or campaign you want to create.
Discuss your project
YOUR NEXT PROJECTLET’S CREATE IT.
LET’S TALK ABOUT
YOUR NEXT CAMPAIGN.
Share your idea, deliverables and timeline. Our team will get back to you.