01
Capturing an athlete’s likeness
The digital double recreated Raducanu’s appearance for the campaign. Modeling and texturing worked with the rig to support movement while retaining the athlete’s recognisable features.
VODAFONE × WIMBLEDON An athlete, beyond the court.
Vodafone × Wimbledon / Emma Raducanu
Project details
- Release
- 2022
- Brand
- Vodafone
- Client / agency
- Ogilvy / Vodafone
- Creative partner
- Technicolor
- Athlete
- Emma Raducanu
- Services
- Digital double, motion capture, modeling, rigging, animation, hair and cloth simulation
01 / Overview
Vodafone × Wimbledon / Emma Raducanu
For Vodafone’s Wimbledon campaign, Mimic Productions helped create a digital double of Emma Raducanu. The work supported a campaign with Ogilvy and Technicolor, including a display at London’s Piccadilly Lights.
Mimic’s contribution combined the athlete’s digital likeness with recorded movement. Modeling, texturing and rigging established the asset; animation and simulation brought the performance, hair and tennis kit into motion.
02 / The work
Mimic’s contribution.
02
From motion capture to performance
Recorded movement was retargeted to the character, with attention to expressions and hand positions. Animation connected the capture data with the campaign’s shot requirements.
03
Hair and kit in motion
Hair and cloth simulation supported the moving character. These details helped carry the physical performance into the digital campaign image.
Project reference
Project context and production credits from Mimic’s published portfolio.
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