01
A digital double for dynamic movement
The character recreated Paralluelo’s likeness for moving sequences. The asset was prepared for integration with NEWFORMAT’s creative workflow.
NIKE AIR MAX DN8 Salma Paralluelo in unreal motion.
Nike / Air Max Dn8
Project details
- Release
- 2025
- Brand
- Nike
- Creative partner
- NEWFORMAT, Berlin
- Athlete
- Salma Paralluelo
- Production contribution
- Mimic Productions
- Services
- Digital double creation, full-body motion capture, animation
01 / Overview
Nike / Air Max Dn8
Mimic Productions partnered with Berlin studio NEWFORMAT on the Nike Air Max Dn8 campaign featuring Spanish footballer Salma Paralluelo. The project formed part of the shoe’s global launch, pairing athletes with creators to explore movement.
Mimic created Paralluelo’s digital double and delivered full-body motion capture and animation. The work translated her athletic performance into material that NEWFORMAT could integrate with its campaign vision.
02 / The work
Mimic’s contribution.
02
Recording the performance
Full-body motion capture recorded the athlete’s movement, providing data rooted in her own performance rather than a generic character motion.
03
Animation for creative integration
Motion processing and animation delivery connected the captured performance with the campaign production. Mimic worked with NEWFORMAT to align the technical delivery with the creative direction.
Nike / Air Max Dn8
Project reference
Project context and production credits from Mimic’s published portfolio.
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