01
A character built for movement
An animated avatar needs to read as a person in motion, through silhouette, pose and timing. Digital avatar creation and animation are the contributions credited to Mimic for this portfolio project.
NIKE A new dimension of the game.
Nike / Digital athletes
Project details
- Brand
- Nike
- Production contribution
- Mimic Productions
- Services
- Digital avatars, animation
01 / Overview
Nike / Digital athletes
Digital athletes allow a sports campaign to move between a filmed performance and an imagined environment. Mimic’s Nike portfolio includes digital avatar creation and animation, placing character work at the centre of the advertising image.
The featured visual pairs a football performance with a digital treatment. This project sits within Mimic Productions’ wider work with advertising agencies, supplying character assets and animation for brand campaigns.
02 / The work
Mimic’s contribution.
02
Sports advertising in a digital setting
The campaign visual uses the athlete as the connection between sport and the digital environment. See the separate Air Max Dn8 case study for a documented Nike collaboration with NEWFORMAT and Salma Paralluelo.
Project reference
Project context and production credits from Mimic’s published portfolio.
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